18 Sept 2026 | 15:06

This is a new chain of cosmetics and household chemicals stores. The first store is not in Minsk.

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In Belarus, a new drugstore chain Oliva has appeared. In the stores they will sell cosmetics, perfumery, hygiene products and household chemicals. Also in the assortment — goods for home, children and pets.

Oliva belongs to the Dobronom group of companies, which also owns the Kopeechka and Mayak chains.

The first store of the chain opened in Gomel on Borodina Street, 2. It operates in the “store near home” format in the 19th microdistrict — opposite the ice palace and Volotovsky Lake. The store occupies premises on the first floor of a residential building.

The chain plans to actively expand in Belarus and reach all regions.

In Oliva they say that it will target a broad audience and an affordable price segment. The main focus will be on everyday goods and promotions.

— Our mission is to provide customers with a wide selection of quality non-food products, taking care of the family budget. Such a need has long been ripe on the market, — the chain notes.

Here are some prices that can currently be seen in the store:

  • Micellar water Garnier (400 ml) costs 12.99 rubles
  • Set of Elseve shampoo (400 ml) and conditioner (300 ml) — 10.59
  • Colgate toothpaste — 4.49
  • Rexona antiperspirant (40 ml) — 7.99
  • Eight rolls of three-ply Papia toilet paper cost 6.79 rubles
  • Fairy (450 ml) — 4.79 rubles
  • Tide detergent (2.5 kg) — 14.99
  • Vernel fabric softener (1.82 L) — 11.99
  • 80 Bimax laundry capsules — 39.99

The store also has the “Kind Card” — the bonus program of the Dobronom group.

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