A new beauty and purity retail chain Oliva has appeared in Belarus. The first store opened in Gomel on Borodina Street, 2. In one place they gathered a large selection of Belarusian and imported cosmetics, perfumes, hygiene products, household chemicals, home goods, children's items and pet supplies. Low prices apply to all positions.

This new retailer is developing in the drogerie segment with specialization on non-food everyday demand goods. Focus is made on decorative and care cosmetics, perfumes, hygiene products and household chemicals. These will be supplemented by home goods, children's items and pet supplies. Great attention will be paid to low prices.

The Oliva network belongs to the "Dobronom" company group, which is also known for stores "Kopechka" and "MAYAK". To date this is one of the largest retailers in Belarus.

The first Oliva was located in the eastern part of Gomel — opposite the ice palace and Volotovsky Lake. The "home format" store is located in a residential high-rise in the densely populated 19th microdistrict.

Inside there are classic shelving units for the drogerie format. All are distributed by groups: cosmetics, perfumes, hygiene products and household chemicals. A lot of space is also allocated to animal feed and useful home goods. The children's section turned out to be wide as well.

"We target a broad audience and an affordable price segment. Our customers can save healthily on daily beauty, cleanliness, body care, home, children and pets products. Regular profitable offers and variety of promotional positions will be made. Our mission is to provide buyers with a wide range of quality non-food products while caring for family budgets. Such a necessity has long matured in the market," notes Oliva.

There is a loyalty bonus card called "Добрая карта" (Kind Map) operating in the Oliva network. You can obtain it for free in stores, after which registration on the website or mobile app is required. Starting October 11, double bonuses will be credited on the card for purchases. A 20% cashback on the purchase amount for hair care and oral care products is also available. Some goods on the card are offered at "three for two" ("2+1=3") pricing.

The store opened festively with gifts, bonuses, and special offers. Holiday prices and double points will still be available in the coming days.

The first Oliva store has been operating since 09:00 to 22:00 in Gomel on Borodina Street, 2.

The Oliva network plans to actively expand its network in Belarus. The retailer intends to enter all regions.