15 Oct 2026 | 12:37

Zhlobin Bakery expands its assortment in Euroopt: tasting and new flavors

image

Jlobinsky bread factory's product appeared in expanded assortment in the "Euroopt" network. This was told to a journalist from the "Novy Den" newspaper by the company's marketing and sales department head, Oksana Malinovskaya.

– The management of Jlobinsky "Euroopt," trusting our enterprise as a local producer, has on its own initiative expanded the bread factory's assortment, – noted Oksana Valerievna.

Now such breads can be seen on shelves in stores located in microdistricts No. 20, No. 2, as well as on Krasnaya Street, including "Belarusian Bread Formed," "Dvinsk with Prunes," "Jlobinsky with Honey," "Babulin Pachastunak," "Borodinsky Aromatic," "Dziniski Gascenets with Prunes," "Dziniski Gascenets with Berry" and "Zamkovy Original."

To identify customers' taste preferences, an anonymous tasting of five of the most popular breads from Gomel, Minsk, Brest and Jlobinsky bakeries took place yesterday at the "Euroopt" store.

Jlobinchans tried the bread without knowing its name and voted for their favorite samples.

Most votes were cast for bread number two – "Jlobinsky with Honey." Slightly fewer votes went to the sample numbered four – "Babulin Pachastunak" (also from the Jlobinsky bread factory). The third-place finisher was the Minsk "Babulin." Fourth place was taken by bread number one – "Tallinn" (Gomel city), and fifth place went to "Rzhanki Kraya" (Brest city).

The journalist from "Novy Den" learned from the locals which bread they preferred.

Oxana Gapeenkova selects for her family bread with good protein, fiber and less fat. She most often buys bread with seeds and flax. Very frequently she takes "Volotsky Domashniy" from the Jlobinsky bread factory and "Otrubny" – own production of the "Euroopt" store.

– Bread is essential for every meal, – believes Tatyana Savostova. She never skips a meal without bread. Her favorites are "Volotsky Domashniy" and "Borodinsky Aromatic." And today she decided to try "Holandskii with Flax" as well.

  • We eat "Kirpichok" with our children in one day! It is very fresh and tasty – shared Evgenia Kovalchuk.

– The "Legenda" bread reminds me of the taste of childhood, – said Nikolai Selivanov. – I chose sample number three with cinnamon. Interestingly, what is this bread called? In my family everyone loves "Volotsky Domashniy," and we periodically buy both with seeds and with cinnamon.

Expanding the assortment and open dialogue with customers – another step towards the residents of Zhlobin. The local producer not only offers new flavors, but is also ready to listen to its consumers. As Oksana Malinovskaya said, today, October 15, customers at the Euroopt hypermarket have a unique opportunity not only to sample the novelties, but also to personally talk with the plant's technologist. A specialist from the Zhlobin Bread Plant will answer all questions about the composition, production technology, and features of the new bread varieties. Don't miss the chance to learn more about your favorite product.

Source: ndsmi.by

Join our Newsletter