MTS analyzed the digital activity of guests at regional festival-fairs "Dazhynki". In each of the six "capitals" of the holiday, the company deployed mobile base stations. In total, almost 80 thousand MTS subscribers visited the venues, consuming 3.8 thousand Gb of data and making 230 thousand minutes of calls. And most shared content in the Zhenzhny district.

Guests of "Dazhynki" actively published photos and videos from the holiday in real time, used online services and stayed in touch with loved ones. The high traffic volume in Zhenzhny shows that this venue became the most active in terms of digital sharing of impressions—more than 1 thousand Gb of internet and over 60 thousand minutes of calls.

"Dazhynki" traditionally include concert programs, fairs, craft exhibitions and tastings, and for receiving towns they become an occasion to update public spaces and infrastructure. Besides Zhenzhny, regional holidays this year took place in Dzerzhinsk, Kalinovichi, Karelichy, Mioryah and Shklove.

To prevent peak loads from hindering visitors, MTS preemptively strengthened the network: on the venues, the company deployed its own mobile base stations. Such equipment allows for quickly increasing network capacity in places where large crowds gather and accompanies important state and large-scale cultural events. Thanks to this, guests can stay connected and share exciting moments of the holiday online.