23 Sept 2026 | 12:03

Where Belarusians spend their money: sociologists have revealed the real preferences of shoppers

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Stores remain the main objects for shopping in citizens' daily lives. These are the results of a comprehensive republican sociological study concerning current issues of the international and domestic agenda.

Stores remain key places where Belarusians make their purchases. In traditional stores, the majority of respondents primarily prefer to buy the following goods:

  • 95.1% — food and beverages,
  • 77.8% — cosmetics, hygiene items, and household chemicals,
  • 70.3% — clothing, footwear, accessories, and jewelry,
  • 67.9% — household appliances and gadgets.

Nikolay Myslivets, Director of the Institute of Sociology of the National Academy of Sciences of Belarus, noted that young people, compared to other age groups, more widely use marketplaces and online stores.

Food and beverages are purchased on marketplaces by 6.3% of respondents aged 18 to 30, and in online stores by 5.8% (the national figures are 4.7% and 4.2%, respectively).

Cosmetics, hygiene items, and household chemicals are purchased on marketplaces and online stores by 37.1% and 17.1% of the surveyed young people, respectively (nationally — 25.6% and

Source: gorkiv.by

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