Samsung's New Zealand division has found an exact namesake of former Apple CEO Tim Cook and enlisted him to advertise the Galaxy Z Fold8 smartphone as part of a humorous advertising campaign timed to Apple's entry into the foldable phone market with the iPhone Duo. In the ad, Samsung pokes fun at Apple while emphasizing its long history in the foldable smartphone segment.

The Tim Cook who appears in the Samsung ad actually works as a real estate agent. In the YouTube video description, marketers wrote: "Tim Cook has a listing. And this time it's about the Galaxy."

The timing of the video's release is, of course, no coincidence. Apple this week introduced its first foldable smartphone, the iPhone Duo, entering a segment that Samsung has occupied since the release of the original Galaxy Fold in 2019. The South Korean manufacturer built its recent marketing campaign, "Welcome to the world of foldable smartphones," around this advantage, and Apple's arrival gives Samsung a new reason to highlight its experience and an opportunity to tease its competitor.