This season, the project's geography covered 19 cities in Belarus. Participation was through an open competition: women entrepreneurs sent short essays about themselves and their work to the economics committees of regional executive committees. The best stories were selected for creating advertising materials.

Among the heroines is Elena Skritskaya from Bobruisk. She founded and heads the holiday agency "Time of Celebration", raises three children and successfully balances family and business. At the competition, the woman presented the project "Belarus Code" — an interactive entertainment-educational platform for patriotic, cultural-educational and team-building events using domestic equipment.

The secret of her agency is an individual approach and attention to detail. Motherhood has become a resource for her: it taught her to value time, make quick decisions and be flexible. Elena believes that success is built on honesty, professionalism and the ability to listen to people. She plans to develop the agency, strengthen the team and create even more vibrant events.

The "BusinessMAMA" competition has already become a good starting platform, and the projects presented by its participants form the basis for successful business stories.