November 6, 2026, 21:04 Author: Yaroslav Danilenko Dozens of Belarusian enterprises and organizations are taking part in the 9th Chinese International Import Expo in Shanghai. On November 6, the national exposition of Belarus officially began its work. Its space allows for both business negotiations and tasting national cuisine dishes. At the same time, meetings with partners and new contacts are being established at industry locations.

To the rhythms of "Ljavonihy" and with Belarusian draniki - that's how the Belarusian pavilion was opened at the Expo in Shanghai. The platform will become a place for concluding new contracts between enterprises and demonstrating Belarusian potential over the next few days.

The exposition of Belarus: emphasis on technology In 2026, the national exposition is truly surprising. Modern dark shades, pixel ornament, and light composition hint at the leitmotif of the Belarusian pavilion. The emphasis is on innovation and technology. Minsk and Beijing have announced years of industrial cooperation.

Sergey Lukashevich, First Deputy Minister of Foreign Affairs of Belarus:

"Participation in this exhibition confirms our interest in cooperation with China, in supplying our products - not only food, but also high-tech. We offer our Chinese friends only high-quality products, industry, and what deserves trust and respect from Chinese friends. Therefore, we are glad to be here. As I see from the interest of Chinese visitors and foreign guests, our stand deserves due attention and is made at a high level."

Our man in Shanghai: official representative of the Belarusian Chamber of Commerce and Industry Local business is ready to promote Belarusian products, help companies conquer the huge market. Now, the Belarusian Chamber of Commerce and Industry has its own representative in Shanghai - official representative Xu Tianyao.

The Chinese entrepreneur noted: "I help Chinese companies invest in Belarus, assist in commercial activities. Belarusians sell and produce only high-quality products. Chinese buyers are very interested in them."

Surprising guests: the national exhibition invites

The country pavilion at EXPO is a convenient venue for negotiations and signing contracts. However, as the practice of the import goods exhibition shows, in this space every invited participating country tries to surprise guests. The exclusive right to be in this pavilion must be used to the maximum. In 2026, Belarus brought “Kupalin.” The deserving team attracted attention.

While some guests were studying Belarusian culture in detail, others lined up to try Belarusian cuisine. Chef Anton Kalenik has been treating visitors to the Belarusian exhibition for several years.

Irina Ivanova, director of VUP “Belinterexpo” BelTPP: “You have to fall in love with the food to love the country, and after that people come to us. Here we use products from our own exhibitors who are located in another pavilion. Here there is butter, sour cream, and milk. This encourages people to move to another pavilion and hold negotiations.”

While the national stand was gathering hobbyist bloggers, professionals were already working full‑time at the industry location. Products from Belarusian pavilions are already spreading across China through online sales on the social networks of the Celestial Empire.

Belarus’s participation in the import EXPO demonstrates to Chinese partners an interest in cooperation. Belarusians are looking not just for a chance to sell, but are finding new points of contact and new ideas for collaboration. Ultimately, active mutual trade, expanded investment interaction, and cooperation between enterprises and regions raise all‑season partnership to a new level.

Sections: Economy In the world Tags: Chinese International Import Exhibition China Belarusian goods Shanghai Read also