The Mercury store has introduced an updated service format – ProZapas, designed to make shopping even more convenient, faster, and more pleasant for every customer. It is more than just a change of displays: the new approach combines assortment, service, and technology into a single concept of customer care.

The store's concept is built on the logic of smart shopping: it offers both food and non-food products at reduced prices.

The store's sales floor shines brightly with yellow price tags: this is a promotion on everything, with no restrictions on product categories, and a kind of signal to visitors that goods are now cheaper. This is the first and so far only store of this format in the Kirov Raipo system, making it special in the region's modern retail trade.

Products are arranged so that shoppers can quickly find what they need and compare offers. The exception is meat products and fish products sold by weight, which are located behind the counter.

Special emphasis is placed on domestic producers, including products from Kirov Raipo.

To mark the occasion, Raipo employees organized a tasting of their own products for visitors: from traditional pickles and fermented vegetables to fresh bread.

This format of presenting the renovated outlet not only introduces visitors to the assortment, but also creates an atmosphere of trust in local producers.

The Kirov Food Processing Plant also presented its product line. Guests could try canned vegetables and mushrooms.

The store's non-food product range has also expanded.

The pleasant bonuses of the format are not only low prices, but also convenient navigation around the sales floor and fast service.