"Silver Age" — time to undertake Ministry of Economy of the Republic of Belarus launched a new social advertising campaign. The main goal of the initiative is to inspire and motivate older people to start and run their own business. The project is implemented within the framework of the State Program "Sustainable Entrepreneurship" for 2026–2030. The creation of advertising materials was carried out with the assistance of the Belarusian Fund for Financial Support of Entrepreneurs and UNDP in Belarus. The campaign aims to show that mature years are an excellent time for new beginnings.

• turn a favorite hobby into a source of income;
• provide yourself with additional earnings;
• build a successful business based on your rich life and professional experience.