In the Mogilev region, a large-scale press tour was held dedicated to promoting Belarusian products and the experience of enterprises that have been awarded the State Quality Mark. The main theme of the event was the movement for quality improvement, with leading industrial giants of the region as key venues. The central event of the day was the visit to OOO "Olza" in Mogilev. Journalists from leading media outlets learned about the full production cycle, assessed the level of technological equipment and modern machinery of the enterprise. Within the framework of dialogue with management and factory workers, participants discussed the secrets of success and the product range, supporting the high status of the Belarusian brand. The cultural program of the tour also turned out to be rich. Journalists visited the Museum of Glory of Mogilevshchina, where they familiarized themselves with exhibitions on the history of the region and outstanding locals. The final