In early September, the 25th International Trade and Industry Forum ARMENIA EXPO 2026 took place in Yerevan – one of the largest exhibition venues in the region, bringing together manufacturers, business representatives, and potential partners from various countries.

The exhibition section of the forum featured a display of Belarusian manufacturers under the Made in Belarus banner. One of its participants was JSC “Rogachevsky MKK,” which includes a branch of the “Kalinkovichsky Dairy Plant.”

During the exhibition, company representatives held business negotiations with potential partners, discussing prospects for cooperation and product supply. Employees of the plant also visited a dairy enterprise in Armenia, familiarized themselves with its production processes, and exchanged experience with colleagues.

The main outcome of participating in the forum was the signing of agreements to supply products of the Kalinkovichsky Dairy Plant to Armenia. Thus, the company gained another foreign market – meaning new orders, increased utilization of production capacity, and stable operation of the workforce.

“Exhibitions of this level are primarily an opportunity to meet partners face to face,” says branch director Valery Sevirin. “No correspondence can replace a live conversation where you can show the product, discuss terms, and hear market demands. ARMENIA EXPO gave us not only new contacts but also a concrete result – contracts to supply our products to Armenia. For the company, this is a step into a new market, which means confidence in tomorrow. We have once again confirmed that the quality of Kalinkovichsky products is in demand far beyond Belarus, and such platforms help us proclaim this loudly.”