
The Ministry of Antimonopoly Regulation and Trade conducted a survey among pet owners to determine their preferences when choosing veterinary clinics and their attitude towards service prices. The results are in the article on sb.by.
Approximately 5,000 respondents took part in the survey, 95% of whom are pet owners. The majority were women (85.6%) aged 21 to 50, with almost half living in Minsk, according to MART.
More than 75% of respondents use private veterinary clinics for their pets, and only about 9% use state-owned ones.
Why do they choose one clinic over another?
The most important criteria for owners were:
Professional doctors — 48.7%. Close to home — 38.7%. Affordable prices and good service — 26.6%. 24/7 operation — 20.8%. Recommended by friends — 20.1%.
Perception of prices
More than half of those surveyed (over 50%) believe that prices for veterinary services are inflated. At the same time, 18% of respondents think that prices are affordable and fully correspond to the quality of services.
How do they find out the cost of services?
Most owners (43.7%) call or write to the clinic, 36% find out the prices on the clinic's website. Only 11.3% learn the cost only during the appointment.
How much should a consultation cost?
Almost half of the respondents (49.7%) think that a regular veterinary check-up should cost up to 30 rubles. Another 34.7% are willing to pay 30–50 rubles. Only 8.5% consider a price of 50–100 rubles acceptable, and 2% — more than 100 rubles.
How important is knowing the price before the visit?
56% would like to know the approximate cost, for 28.2% of respondents the price is an important factor, and 10.8% consider it most important that the pet is helped regardless of the price.
Correspondence of price and bill
Around 60% of respondents noted that after the appointment, the cost of the service practically did not change and matched the information they had previously received.
Price increases in emergencies
For emergency aid (at night or on weekends), 45.2% agree, but on the condition that the increase is not too large; 28.9% of those surveyed consider price increases normal, and 19.5% are sure that the price should always be the same.
Payment transparency
For 70% of owners, it is important to see a detailed breakdown in the service act: what exactly they are paying for — examination, tests, medications, etc. Almost 20% consider this desirable. Only 4% do not attach importance to this.
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