
Products of the branch of OJSC "Rogachevsky MKK" "Kalinkovichsky Dairy Plant" are known in 46 countries worldwide. The enterprise manages to maintain its leadership status and impress consumers from Jamaica to China. The numbers speak for themselves: in 2025, the volume of supplies to foreign markets exceeded the mark of 79 million dollars.
Geography of sales is expanding
The enterprise does not rest on its laurels. 2026 became a time of active diversification: the list of partner countries added promising and exotic destinations – Venezuela, Indonesia, Iraq, Uganda, and even sunny Jamaica.
The plant's strategy is simple and effective: direct cooperation with producers. "Kalinka" products are valued and awaited both in CIS countries (Russia, Kazakhstan, Azerbaijan, Uzbekistan) and in the states of South and Southeast Asia (Malaysia, Bangladesh, Philippines). And this is far from a complete list of partner countries.
"Kalinka" achieved particular success on the Chinese market, becoming the number one brand there. The plant keeps up with the times, actively using modern digital tools. Today, Kalinkovich milk and butter sell excellently on China's largest e‑commerce platforms. For example, such as Douyin, Kuaishou, JD, Taobao, Tmall, WeChat Channels, Alibaba, Pinduoduo.
Moreover, the enterprise has mastered the format of direct sales via streamers. This innovative approach allows successful online sales by attracting streamers in Belarus for subsequent sale to end consumers in China.
It is noteworthy that in September a representative delegation from the Middle Kingdom visited the production sites of the branch. The meeting took place in the best traditions of Belarusian hospitality – with folk music and memorable gifts. The guests were able to see from inside the process of creating dairy masterpieces, to confirm strict compliance with safety standards and the high technological level of the plant. From the plant's workshops, the delegates conducted a live broadcast, conveying to their compatriots confidence in the quality of "Kalinka" products.
Continues to uphold the taste brand.
Consumer recognition is also confirmed by high expert ratings. This year has been truly bountiful in awards for the plant. For example, the enterprise became the holder of a First‑Degree Diploma of the Republican People's Tasting Competition. The title "Champion of Taste" was won by a strawberry‑flavored dry milk cocktail. At the international PRODEXPO exhibition, the highest grade was awarded to unsalted sweet‑cream butter, instant dry milk, and whole dry milk of extra grade.
The main goal of the Kalinkovich Dairy Plant remains unchanged: to produce products that not only meet strict legislative requirements but also exceed the expectations of the most demanding consumers. This is achieved also because, during production, milk hardly comes into contact with the external environment, thereby guaranteeing product safety and high quality. Natural ingredients, environmentally friendly production, thoughtful logistics, and a team of professionals – these are the unshakable pillars on which the plant's work is built today.
By choosing products under the Kalinka brand, the consumer chooses quality recognized worldwide!