Asipovitski Kray, November 15, 2026, 8:11. How the current year is unfolding for the enterprise was discussed with its director, Sergei Ananich.

Demand is a dynamic concept

In January-October, the bread factory produced 3,140 tons of products, including over 2,440 tons of bread and baked goods, which is slightly less than during the same period last year.

The reason, according to the director, is not that locals have changed their approach to their own diet.

The bread market is lively, and competition is fierce here. And the district is very attractive to external bread factories, notes Sergei Kazimirovich. We have permanent consumers: schools, kindergartens, military units, and in retail chains, public catering organizations, in addition to Osipovichi, products from other enterprises are widely represented.

However, local bread is not only sold in our district. It is loved in many regions of Mogilevshchina, and it is in demand in Minsk and Gomel regions.

Our advantages are the quality of products and their wide range, says the director. And also - the reputation of a reliable supplier.

The factory's production line includes over 100 types of baked and confectionery products, including dietary ones. Moreover, they are made using classical technology, which not all manufacturers can boast about today. The main part of the bread is baked using the sourdough method and on thick leaven, only with natural raw materials, and the quality of raw materials and finished products is constantly controlled by the enterprise's laboratory. This is where the "special taste" comes from, which allows the buyer to unmistakably recognize their favorite variety.

By the way, the director of the enterprise prefers the "Panski" bread: he made his choice as soon as this brand appeared on the market, since 2021.

Today, the factory is actively participating in tenders and, most importantly, winning them, explains Sergei Ananich, outlining the development strategy. For a bread factory, where products are perishable and the shipment schedule is daily, predictability is invaluable: with a known volume, you can calmly plan raw materials, shifts, and logistics. Moreover, studying commercial offers helps to understand where to go to keep a large buyer.

The mystery of neighboring stores

But bread is needed by everyone, and here an important nuance arises.

A wide range of products is necessary because finding a balance between consumer preferences and producer capabilities is a very difficult task.

The range of products on offer varies significantly in different populated areas, and it can happen that even in stores located on neighboring streets, completely different types of products are in demand. Moreover, the tastes of customers can change over time, sometimes quite drastically.

Therefore, the quantity, organoleptic properties of the released products, and the volume of their production must always be carefully calculated, up-to-date, and periodically updated.

And now is precisely the time for the next changes!

Each consumer has their own preferences, and we strive to satisfy each one, says Sergey Kazimirovich. It's too early to talk about the details, but I think we will soon be announcing new products. There will be a radically new recipe, new products with new names. They will be targeted at both the mass consumer and regular customers - organizations with which contracts have been signed.

Not just bread

The plant also has a confectionery direction, and it's quite distinctive. Cookies, gingerbread, cakes, and pastries, as well as Easter bread, are produced according to original recipes, and some of them have become recognizable brands in the Osipovichi district.

About 700 tons of the plant's total production volume are products that cannot be bought in an ordinary store.

Over the past ten months, more than 480 tons of "Osipovichsky-2" dry skimmed milk substitute have been produced here. The product, which has a high protein content and a balanced vitamin and mineral complex, is used in compound feed and rations for piglets and poultry; it is packaged in 25-kilogram bags. Among the plant's partners are the Bobruysk, Klimovichi, and Polotsk grain processing plants.

Extruded flour and dry rye brew "Kolosok" are supplied to various consumers, and the latter is used in the production of podovye bread by bakeries throughout Belarus.

In a certain sense, OAO "Osipovichsky Khlebozavod" can be called one of the key enterprises in its industry.

73 years ago, on October 14, 1953, the Osipovichsky Khlebozavod was put into operation. Since then, recipes, equipment, and fashion trends have changed, but the enterprise has always successfully coped with the challenges of time. Today, the collective faces new tasks, but its potential allows it to look to the future with confidence.

And the slogan of our bakers "It's good when it's made with soul!" remains the same argument that the customer checks personally. Moreover, every day!