A new beauty and cleanliness retail chain, Oliva, has appeared in Belarus. The first store was opened in Gomel at 2 Borodin Street. In one place, they have gathered a wide selection of Belarusian and imported cosmetics, perfumery, hygiene products, household chemicals, and goods for home, children, and pets. Low prices apply to all items.

The new retailer is developing in the drugstore segment, specializing in non-food everyday goods. The focus is on decorative and care cosmetics, perfumery, hygiene products, and household chemicals. These will be complemented by goods for home, children, and pets. Much attention is paid to low prices.

The Oliva chain belongs to the Dobronom group of companies, which is also known for its Kopeechka and MAYAK stores. Today it is one of the largest retailers in Belarus.

The first Oliva is located in the eastern part of Gomel, opposite the ice palace and Volotovskoye Lake. The convenience store is situated in a residential high-rise building in the densely populated 19th microdistrict.

Inside are shelving units with goods that are classic for the drugstore format. All of them are arranged by category: cosmetics, perfumery, hygiene products, and household chemicals. A lot of space is also allocated to pet food and useful household goods. The children's section also turned out to be extensive.

"We are targeting a broad audience and an affordable price segment. Our customers will be able to save a lot on everyday products for beauty, cleanliness, body care, home, children, and pets. The emphasis will be on regular attractive offers and a variety of promotional items. Our mission is to provide customers with a wide selection of quality non-food goods while caring for the family budget. This need has long been ripe in the market," the Oliva chain notes.

Here are the prices:

• Garnier micellar water (400 ml) – 12.99 rubles
• Set of Elseve shampoo (400 ml) and balm (300 ml) – 10.59 rubles
• Colgate toothpaste – 4.49
• Rexona antiperspirant (40 ml) – 7.99
• 8 rolls of three-ply Papia toilet paper – 6.79
• Fairy dishwashing liquid (450 ml) – 4.79 rubles
• Tide laundry detergent (2.5 kg) – 14.99
• Vernel fabric softener (1.82 L) – 11.99
• 80 Bimax laundry detergent capsules – 39.99

The Oliva chain offers a loyalty bonus card called the “Good Card.” It can be obtained free of charge in stores, after which you need to register on the website or in the mobile app. Through October 11, the card earns double bonuses on purchases. There is also a 20% cashback on purchases of hair and oral care products. Some products are available with the card at “three for the price of two” (“2+1=3”).

The store opened with a celebration: with gifts, bonuses, and special offers. Holiday prices and double points will also be available in the following days.

The first Oliva store is open from 9:00 a.m. to 10:00 p.m. at 2 Borodin Street in Gomel.

The Oliva chain plans to actively expand its network in Belarus. The retailer plans to enter all regions.